WH looks stunning as she’s named the global ambassador for haircare brand, John Paul Mitchell Systems (JPMS).
The Canadian-born model, 26, stars in a 2021 campaign for the company. She shows off a variety of looks, including a blonde “tomboy” style.
She said: “Expressing myself through hair is a fun experience that represents different stages in my life.
“I get to create new personas, personalities and characters with every look from super sexy with long, straight hair, a chilled-out feel with curly waves, and a little tomboy with a short cut.”
The campaign was shot by Micaiah Carter. The model is also seen in behind-the-scenes images as the campaign was created.
She added: “Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser growing up. I loved seeing her transform a client’s hair, put a smile on their face, and leave them happy and ready to rule the world.”
JPMS is announcing her hairstylist Cesar DeLeon Ramirez as Brand Ambassador.
The new campaign will feature a variety of looks Cesar created especially for the model.
“She is a remarkable woman that inspires people to be fearless and live beautifully. “She truly exemplifies our ethos and we are thrilled to welcome her to the Paul Mitchell family,” said Michaeline DeJoria, JPMS Vice Chairman.